They're nuts about coconuts.

And we’re nuts about Vita Coco’s coconut water. It’s no exaggeration to say that everyone at Madwell drinks Vita Coco – especially after particularly celebratory company parties. But this tasty, electrolyte-packed beverage isn’t just for athletes, it’s for anyone playing the sport of everyday life. We’ve had fun conveying that message through everything from Vita Coco’s first traditional out-of-home billboard campaign to digital assets like their Facebook page and website store locator...even their holiday postcards.

Vita Coco is a brand growing faster than anyone, at Madwell or Vita Coco’s parent company All Market Inc., could have ever imagined. That means the name of the game in our client/agency relationship is speed, diligence, and creativity at the drop of a dime. The output has taken a variety of forms, including detailed 3-D renders of their packaging (when photographed it produces a nasty glare), targeted one-off print ads for magazines like Bullet and Self, banner designs to sustain intense online promotion, and even revised promotional cooler designs inspired by the crates and hand-painted signage that defines Brazil's homegrown coconut trade. We're looking forward to an equally fast-paced 2012 & 2013. It's a good thing they ship us crates of Vita Coco, otherwise we'd be really thirsty, and exhausted.